Tracing the lineage of The Ridge takes us back to a humble beginning: a rubber band. The soon-to-be Ridge CEO and wallet enthusiast, Daniel Kane, returned home from college one summer having ditched his wallet, opting instead for a piece of elastic bound around a few debit cards and and a license.
That rubber band replacement was, in many ways, how The Ridge was born. Daniel teamed up with his dad, Paul Kane, to launch The Ridge on Kickstarter, raising over 300k in the crowdfunding campaign. Now fast-forward the recruitment of a couple best friends, a dozen wallet iterations, and 4 years of figuring out how to sell things online, and you’ll find The Ridge in the pockets of two-hundred thousand men and women all over the world.